Content
Marketing Campaign
By: Tanya Oberoi
Brand: I will be creating a Content marketing campaign for
Kate Spade. From my analysis of this the company I can tell they have a very
big following group in Canada and United states.
Idea: My idea would be to create a YouTube web series to
engage consumers. This will be to find the next best “bag maker” they will have
to re tweet the companies tweets 1000 times, share 2000 Facebook posts and get
5000 followers to be eligible. Once they have done that, Kate spade will get
the top 5 people from a draw and they will then have to show an idea of how
they want to design the bag. Kate spade will then choose the winner from a
panel of judges who currently work for the design team at KS. There bag idea
will be sold at the main location in new york,- were the winner will get some
kind of compensation.
Audience: The audience will be design students (graduated
from a design program or currently enrolled). Ages 21- 40.
Goals: Looking to gain 2 million followers on twitter, 4
million likes on Facebook and 10,000 followers on YouTube.
When: We are looking to launch this campaign in Spring 2016.
That’s when the Kate Spades line really jumps high in profit.
Social Strategy: The social strategy will most likely be on
You tube and Facebook. I feel as though those 2 platforms are not the strongest
and in order to really get those booming, I feel like we can use those to
really get the word out.
Attraction: Because there is a big following group, Kate
spade can use someone new, with fresh talent to spruce up their brand. Anyone that loves fashion will be ready to
show their talent. This would be a great experience for anyone going through
it.
Disclaimer : “This is a student-concept for a Sheridan
Pilon School of Business Digital Marketing Course”.
