Saturday, 29 October 2016

Guess Vs. Prada on YouTube

By Gurpreet Gill

  • On an average Guess post 3-4 videos monthly whereas Prada posts 6-7 videos in a month. 
  • Guess posts about their Guess campaigns, Behind the scenes of guess photo-shoots and they also have DIY, Fashion Show and Event videos whereas Prada posts more about their product like eye- wear, perfumes and other videos like Sneak peak into Prada's fashion shows. 
  • Guess had the highest number of views on the video that was Behind the Scenes: GUESS Kids Fall 2016 Campaign. Prada had highest number of view on the video of new perfume that had 3,169,898 views.   
  • The video Guess posted was successful because it gave a sneak peak behind the shoot of the video so the customers could actually feel as if they were their and watching them live. For Prada it was successful because this perfume was named after the famous American sailing team "RED MOON" or "LUNA ROSA" i.e also the name of the perfume.
Figure 1: Guess YouTube
Figure 2: Prada YouTube
  • Table  shows quantifiable data for each brand 

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Guess Vs Prada Fan Pages!!

By: Gurpreet Gill

There are couple of Fan pages out there and I wanted to present the ones I thought that had great material about the 2 companies.

Guess
Figure 1
Figure 2

Prada
  • http://www.purseblog.com/prada/  - This is a famous blog that talks about the branded handbags and accessories. This forum was created in 2005 and is been widely viewed by several readers. 
Figure 3
Figure 4
Figure 5

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PRADA - Content Marketing Idea

By: Gurpreet Gill


The brand idea that i choose is for PRADA as from all the previous blogs and analysis Prada has more amount of followers on all the social sires compared to guess.

Idea: 
  • The Marketing idea that i have for Prada is called "Spin the wheel" this promotion will work for all the followers on Facebook, all they have to do is every day they will be allowed to spin the wheel once in a day for the next 5 days.
  • The wheel will carry Top 5 selling products of Prada for 2016.
  • If a follower spins the wheel 5 consecutive and are able to get one same items at least thrice so they will get the item for 75% off.
  • This promotions will only be available only for those who have liked the Facebook page of Prada.
  • This promotion will surely encourage people to like the Facebook page of Prada and people would also share and forward the page to their friends or relatives in an expectation of winning the contest.
  • This contest will be played every year during Christmas 20-25 Dec and every year first 50 people will be announced on the Christmas night. 
  • The goal is to get 100,000 followers by 2017 as promotion of this event will start 4-5 months before the contest starts.
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Monday, 17 October 2016

Louis Vuitton vs Gucci - Marketing Plans

Louis Vuitton

A marketing plan for Louis Vuitton would be to host a fashion show with various models and celebrities wearing outfits and accessories from the latest and upcoming fashion lines. A fashion show has been done many times but the venue is what makes this one particularly intriguing. The event will be held in the ballroom of a luxury hotel where serving staff will serve a five star meal to enhance the experience of the show. Music from top acts as well as cameos from prominent figures from the hometown of the event. The entire show is more than just a showcase of a fashion line but more of a tribute to the lifestyle that Louis Vuitton caters to; the top 1% of the business world. Those individuals and their families will be in attendance for this event and will generate a buzz throughout the wealthier communities. This event will be promoted through standard social media channels such as Facebook, Twitter, Instagram and Youtube. The end goal for this event will be to generate more sales for those particular lines being displayed as well as audience involvement with social media and generating more talk online about the product. The product can only sell so much to an audience but with Twitter and Instagram, audience members can showcase the line to their close friends and family which generates more talk about the products.

Gucci


A plan for the Gucci brand would be to host a party on a yacht off the coast of Italy and invite all of the top business people from all over the world. People of prominence enjoy events held on boats and boasting about it to their friends. When they talk about this particular boat party it will be to let them know it was a Gucci event. The Gucci Boat Party would be a spectacle of an event with live music, dancing, lights, as well as catered appetizers and main course in the dining hall. The boat is a night of art and passion combined with wine and wealth. This excites individuals watching or those who hear about it and makes them believe that they too can achieve that level of success if seen wearing designer brands such as Gucci. The main goal for this event is to raise the profile on social media considering many other designer brands have much higher numbers in views and followers. This event is about the brand and the products itself as much as it is about the social media profile which need a boost in numbers all across the boards.
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Louis Vuitton & Gucci Fan Pages

Louis Vuitton

https://www.facebook.com/Louis-Vuitton-Fan-Page-226595067355115/?hc_ref=SEARCH&fref=nf

http://crfashionbook.tumblr.com/post/151934607556/catch-up-on-every-look-from-louis-vuitton-spring

http://www.10magazine.com/news/louis-vuitton-fan-page

Louis Vuitton has a brand of loyal followers and many people who embody the brand without even owning and of their products due to the expensive costs. The Louis Vuitton circle is very dedicated to the brand they love and choose to associate with. The fan pages are a direct reflection of the fans opinon of the brand. 

Gucci

https://www.facebook.com/guccineedsyou/

https://twitter.com/GucciHandbagFan


http://gucci.tumblr.com/

Gucci has a more diverse fan base than most as they attract the likes of people in the Americas as well as over seas in Asia and Europe. The brand has even been recognized as a success symbol in the rap industry even as far as having a rapper named after the brand (Gucci Mane). The brand breeds success and garners envy from those who can not afford to buy the products. The fan pages show the owners of the products and the lifestyles they portray 
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Louis Vuitton VS Gucci on Youtube.

Louis Vuitton

131,845 subscribers • 86,199,113 views 
Joined Dec 17, 2005

Louis Vuitton has over 25 videos with over a million views and has one video with over ten million views. A successful video from a more recent time: “Introducing Les Parfums Louis Vuitton” has over 5 million views with 312 likes. The video has no vocals just background music and visuals to convey the image of the perfume being advertised. Their Youtube channel has hundreds of videos with many being advertisements a lot are with celebrities wearing certain articles of clothing or sporting the latest accessories. The Youtube channel also has links to all of their social media outlets such as Pinterest, Instagram, Twitter, Facebook and more. Louis Vuitton does their best to convey a lifestyle for the clients of their brand which is why they are as successful as they are.


Gucci

95,066 subscribers • 30,005,488 views 
Joined Oct 29, 2008


Gucci has 10 videos with over a million views and one video over 4 million views. The video is an ad for a Gucci fragerence entitled “Gucci Guilty” The video features prominent actor and musician, Jared Leto. Leto is a major face in Hollywood and naturally has the highest viewed video on their page. The video itself can be open to interpretation by the viewer but it is clear that every video on the Gucci page is strictly advertisement content. All the videos are conveying a lifestyle or potential lifestyle the is achieved by wearing Gucci perfume or owning a Gucci snakeskin purse.
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Louis Vuitton VS Gucci on Twitter

Louis Vuitton VS Gucci on Twitter

Louis Vuitton

-       Joined Twitter in June 2009.
-       Has 5.76 million followers.

The Twitter page for Louis Vuitton has a lot of tweets with over 3000. They manage to post multiple times a day between videos, photos as well as written tweets. Many photos are candid runway or red carpet shots from the latest event of a model or celebrity wearing the Louis Vuitton brand. Louis Vuitton has several verified accounts throughout the world that represent their brand in different countries such as USA, Australia and the UK. The hashtags included are those of whichever line or event is being posted about. They do consistently hashtag “#LouisVuitton” but there are not many other consistently used hashtags. A recent tweet by Louis Vuitton: “Jennifer Connelly wearing #LouisVuitton #LVSS17 by @TWNGhesquiere to the #AmericanPastoral Premiere in #LosAngeles” gained 263 likes and 67 retweets. This tweet has a few more likes and retweets than the rest of the posts because it features an actress who is at a movie premier wearing the brand. Celebritys wearing the brand is amazing promotion especially through twitter because sometimes it is as easy as finding the picture on someone elses account and retweeting it.

Gucci

-       Joined twitter in October 2008
-       3.75 million followers.


Although Gucci has less twitter followers, they have far more tweets with almost 5,000 as well as far more activity from people on twitter than Louis Vuitton does. A recent post: At the launch for #Gucci4Rooms Yuka Mannami in a printed silk crêpe de Chine pleated skirt, shirt and #GucciSylvie bag from #GucciCruise17. The post has 344 likes and 114 retweets. The page tweets daily but some days have up to ten tweets including video and pictures. Gucci’s brand is more artistic and showcases a variety of fashion styles as well as creative artistic work on their twitter. Gucci has a unique style and they portray that through their use of twitter and using the fans of their brand to help propel their marketing efforts.
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