Final Goodbye

Thank you all for reading our blog. We really wanted to show our audience what our opinions were with the different types of brands. These blogs were for our class project, and our semester is now coming to an end. Please also take a look at our analysis video we have on our youtube page. This is our sign off post. Thank you all again.

https://www.youtube.com/watch?v=sF66y3TiHSY

Kate Spade- Content Marketing Campaign

Content Marketing Campaign

By: Tanya Oberoi

Brand: I will be creating a Content marketing campaign for Kate Spade. From my analysis of this the company I can tell they have a very big following group in Canada and United states.

Idea: My idea would be to create a YouTube web series to engage consumers. This will be to find the next best “bag maker” they will have to re tweet the companies tweets 1000 times, share 2000 Facebook posts and get 5000 followers to be eligible. Once they have done that, Kate spade will get the top 5 people from a draw and they will then have to show an idea of how they want to design the bag. Kate spade will then choose the winner from a panel of judges who currently work for the design team at KS. There bag idea will be sold at the main location in new york,- were the winner will get some kind of compensation.

Audience: The audience will be design students (graduated from a design program or currently enrolled). Ages 21- 40.

Goals: Looking to gain 2 million followers on twitter, 4 million likes on Facebook and 10,000 followers on YouTube.

When: We are looking to launch this campaign in Spring 2016. That’s when the Kate Spades line really jumps high in profit.

Social Strategy: The social strategy will most likely be on You tube and Facebook. I feel as though those 2 platforms are not the strongest and in order to really get those booming, I feel like we can use those to really get the word out. 

Attraction: Because there is a big following group, Kate spade can use someone new, with fresh talent to spruce up their brand.  Anyone that loves fashion will be ready to show their talent. This would be a great experience for anyone going through it.

Disclaimer : “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

Kate Spade vs Tory Burch Fan Pages!!

Fan Pages!

By: Tanya Oberoi

There are a lot of Fan pages out there and I wanted to present the ones I thought that had great material about the 2 companies

Kate Spade:

1. https://katespadegirl.com - this site is about a 30 something adoring Kate Spade and her thoughts of the merchandises she buys.

2. http://www.purseblog.com/kate-spade/ - this site is about interesting Kate Spade bags overtime.

3. http://www.makeupandbeautyblog.com/just-for-fun/3-lessons-learned-from-a-kate-spade-sample-sale/ - this site is about a beauty addict that is sharing her thoughts about certain bags she has.

Tory Burch:

1. http://www.thesweetestthingblog.com/2015/05/toryburchperrytotevsyorktote.html - This site is about a review of the Tory Burch Tote.
   
   
   
   
   
   
   
   2. http://vivaluxury.blogspot.ca/2016/10/new-in-tory-burch-gemini-link-bag.html - This site is a review of a new Fall 2016 bag, and what the blogger thinks of it.

      3. http://www.buynowbloglater.com/2011/07/tory-burch-flats.html - This blog is a review on Tory Burch flats.

Handbag Showdown: A Whole New Marketing Approach for Coach.

Becoming a Coach Sexual, where all your coach handbag desires are fulfilled.

By Reana Nibbs

Coach doesn’t have an overly strong social media presence. It’s important for companies to connect with their market and make them feel as one. As nice as the bags are, Coach could be missing out on a whole target market simply based off of their lack of twitter and Facebook presence.

Here’s an approach I feel would benefit them greatly:

•                    Creating a nation of coach handbaggers. Create a catchy and unique name, ie. Coach sexual. Tagline it: Are you with coach? Become a proud Coach sexual today! (Coach sexual would be someone proud to say they own coach, they love coach and coach is everything).

•                    Launch this across all social media, mostly on Facebook and Twitter. Having a trending hashtag for a day would bring traffic towards coach. Put them right in the front of people’s brain. Everyone will want to be part of the trend.

•                    This would be targeted towards those who can afford coach bags between the ages of 16 to 40 who use social media moderately to often (everyday).

•                    It could be launched any time of the year, but launching before Christmas would be best as coach would become a requested gift.

•                    Ultimately the goal of this would to produce more traffic to social media and bring up sales during the holidays.

•                    How this could attract the target audience to social media is that they all want to be part of something. This would provide a way for people to connect and share their stories about coach with each other.

Thank-you for taking this journey with me through the battles of these two brands. Until next time! Adios!

Disclaimer: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

Kate Spade vs Tory Burch- Youtube

Kate Spade vs Tory Burch- Youtube

By: Tanya Oberoi

Kate Spade:

Kate spade posts videos on average 3 weeks to a month, its usually 1 video within that type frame. The type of content that Kate Spade posts is usually, commercials, how to’s and music videos. They have a series of miss adventure films where they present their products in a film and artistic way.

The Description of the YouTube page consists of: Kate spade New York is quick and curious and playful and strong.  From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. we call it living colorfully. follow us for a glimpse into our world.

https://www.katespade.com/

The video that caught my eye was:

                                                             Video 1: Kate Spade

This video has:

• ·      16 likes
• ·      0 number of comments
• ·      1441 views

I felt as though they were having fun with the clothes and showing that they are a fun brand.  They want to show you can be an adult and have fun too.

This video page has:

• 1000 # of videos
• 16,580,521 # of views
• 17,544  # of subscribers
• 6 # of links to other social sites

Tory Burch:

Tory Burch’s Youtube pages post on average every 2 weeks, its usually twice within that time frame.

The type of content that Tory Burch’s posts are commercials, news, and how to’s. They have Tory sports fall series, Tory Burch watch series and something that is different Tory Burch beauty series.

The description of the Youtube page consists of: The Official YouTube page for Tory Burch

The video that caught my eye was:

                                                               Video 2: Tory Burch

This video has:

• ·      8 likes
• ·      0 number of comments
• ·       239 views

I felt as though they wanted to show off their new sporty clothing line in a inspiration realistic video. They could of put more hash tags associated with the description and more graphics.

This video page has:

• 800 # of videos
• 7,069,905 # of views
• 6,082 # of subscribers
• 6 # of links to other social sites