Kate Spade vs Tory Burch Fan Pages!!

Fan Pages!

By: Tanya Oberoi

There are a lot of Fan pages out there and I wanted to present the ones I thought that had great material about the 2 companies

Kate Spade:

1. https://katespadegirl.com - this site is about a 30 something adoring Kate Spade and her thoughts of the merchandises she buys.

2. http://www.purseblog.com/kate-spade/ - this site is about interesting Kate Spade bags overtime.

3. http://www.makeupandbeautyblog.com/just-for-fun/3-lessons-learned-from-a-kate-spade-sample-sale/ - this site is about a beauty addict that is sharing her thoughts about certain bags she has.

Tory Burch:

1. http://www.thesweetestthingblog.com/2015/05/toryburchperrytotevsyorktote.html - This site is about a review of the Tory Burch Tote.
   
   
   
   
   
   
   
   2. http://vivaluxury.blogspot.ca/2016/10/new-in-tory-burch-gemini-link-bag.html - This site is a review of a new Fall 2016 bag, and what the blogger thinks of it.

      3. http://www.buynowbloglater.com/2011/07/tory-burch-flats.html - This blog is a review on Tory Burch flats.

Handbag Showdown: A Whole New Marketing Approach for Coach.

Becoming a Coach Sexual, where all your coach handbag desires are fulfilled.

By Reana Nibbs

Coach doesn’t have an overly strong social media presence. It’s important for companies to connect with their market and make them feel as one. As nice as the bags are, Coach could be missing out on a whole target market simply based off of their lack of twitter and Facebook presence.

Here’s an approach I feel would benefit them greatly:

•                    Creating a nation of coach handbaggers. Create a catchy and unique name, ie. Coach sexual. Tagline it: Are you with coach? Become a proud Coach sexual today! (Coach sexual would be someone proud to say they own coach, they love coach and coach is everything).

•                    Launch this across all social media, mostly on Facebook and Twitter. Having a trending hashtag for a day would bring traffic towards coach. Put them right in the front of people’s brain. Everyone will want to be part of the trend.

•                    This would be targeted towards those who can afford coach bags between the ages of 16 to 40 who use social media moderately to often (everyday).

•                    It could be launched any time of the year, but launching before Christmas would be best as coach would become a requested gift.

•                    Ultimately the goal of this would to produce more traffic to social media and bring up sales during the holidays.

•                    How this could attract the target audience to social media is that they all want to be part of something. This would provide a way for people to connect and share their stories about coach with each other.

Thank-you for taking this journey with me through the battles of these two brands. Until next time! Adios!

Disclaimer: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

Kate Spade vs Tory Burch- Youtube

Kate Spade vs Tory Burch- Youtube

By: Tanya Oberoi

Kate Spade:

Kate spade posts videos on average 3 weeks to a month, its usually 1 video within that type frame. The type of content that Kate Spade posts is usually, commercials, how to’s and music videos. They have a series of miss adventure films where they present their products in a film and artistic way.

The Description of the YouTube page consists of: Kate spade New York is quick and curious and playful and strong.  From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. we call it living colorfully. follow us for a glimpse into our world.

https://www.katespade.com/

The video that caught my eye was:

                                                             Video 1: Kate Spade

This video has:

• ·      16 likes
• ·      0 number of comments
• ·      1441 views

I felt as though they were having fun with the clothes and showing that they are a fun brand.  They want to show you can be an adult and have fun too.

This video page has:

• 1000 # of videos
• 16,580,521 # of views
• 17,544  # of subscribers
• 6 # of links to other social sites

Tory Burch:

Tory Burch’s Youtube pages post on average every 2 weeks, its usually twice within that time frame.

The type of content that Tory Burch’s posts are commercials, news, and how to’s. They have Tory sports fall series, Tory Burch watch series and something that is different Tory Burch beauty series.

The description of the Youtube page consists of: The Official YouTube page for Tory Burch

The video that caught my eye was:

                                                               Video 2: Tory Burch

This video has:

• ·      8 likes
• ·      0 number of comments
• ·       239 views

I felt as though they wanted to show off their new sporty clothing line in a inspiration realistic video. They could of put more hash tags associated with the description and more graphics.

This video page has:

• 800 # of videos
• 7,069,905 # of views
• 6,082 # of subscribers
• 6 # of links to other social sites

Handbag Showdown: The finale. Michael Kors vs. Coach Round 4

By Reana Nibbs

This is the last showdown between these two brands. This is where we compare outside sources aside from the company websites. Here I will find 3 sites for each brand, explain what each are and based off of these selections the final score will be determined.

Michael Kors

Site #1- https://wiki.ezvid.com/best-michael-kors-bags

On this site they provide a list of the top ten Michael Kors bags. For each they give a description of why it made the list, the price and details about the bag itself. 

Site #2- http://www.purseblog.com/michael-kors/

This is a blog about purses where the reader has a whole selection on Michael Kors. The author writes articles on the different activities MK does within the community and when certain products are being released.

Site #3- http://ellaprettyblog.blogspot.ca/2013/10/bag-review-closer-look-at-michael-kors.html

This is a blog is a review on a Michael Kors handbag. It is easy to read, gives in depth photos and measurements of a certain bag. The blogger gives advice on how to style with the handbag and what other colors or similar styles are available.   

Coach

Site #1- http://www.purseblog.com/coach/coach-pre-fall-2016-bags/

This blogger does a ton of different blogs on different companies. They review the handbags, clothing and overall media around a certain line.

Site #2- http://www.notey.com/@lovemaegan_unofficial/external/9946455/june-blooms-coach-bag-giveaway-beauty-case-more.html

This blog has contests and giveaways for Coach handbags. They also talk about coach bags, give history into the company and provide photos. The user experience for this blog would be great as they can get more information or even win a coach bag.

Site #3- http://www.notey.com/@buro247_unofficial/external/9301449/personalise-her-coach-bag-for-mother-s-day.html

This blogger talks about how people can accessories to their purses/attire. They give advice and reasons why it’s important to match. They use coach bags the most as it is their favorite company.

Overall, I think the winner of this round would be coach. There were a number of different sites available to give reviews, more photos and fashion advice when dressing with Coach Handbags.

Handbag Showdown: YouTube or You Lose. Michael Kors vs. Coach Round 3

By Reana Nibbs

Round 3 let’s begin! The rules are little different for this round. YouTube channels will be judged simply based off of the following:

1.       Content of videos (what type of videos are posted).

2.       What other content is linked to in YouTube videos (any collaborations with other youtubers or companies, what are the keywords used, etc).

3.       How often they post a video and how successful videos are.

Now that you have the rules, time to see who matches up.

Michael Kors

Videos range from runaway videos to ads on their products to behind the scenes of models to the glamour games (a game that Michael Kors made for their YouTube). They also have some videos on their charity watch hunger stop, which are informative and intriguing to watch. Content: 4.

Links to the website for watch hunger stop campaign, MK website and depending on the video, they have links to certain fashion blogs. They may also link where the music is from in the description. They provide more information to look further into each video when it is needed. Links: 3.5.

Michael Kors photo showing the type of videos and views

Posts often at least once or twice a week. Views can range anywhere between 1,000 to 4 million depending on the popularity of the video.  They have a small number of followers compared to their other social media with 44k on YouTube. Success: 4.5. It’s not perfect but because some recent videos have gotten a million views they get a high score.

Overall: 12.

Coach

Their videos range from runway shows to advertisements on their handbags. Not much else is available, not collaborations are done, nothing to make their YouTube channel truly unique. Content: 2.

Only provide links to their website, not much else is featured in the description box. Coach just provides more detail on what is in the video in the description box. Links: 1.

Showing Coach only provides links for their website on YouTube

Coach posts about once a month. Although their videos seem to get a lot of attention with as little as 2,000 to 4 million views. They have more followers on YouTube than Michael Kors does with 51k. Success: 5 in comparison to Michael Kors.

Overall: 8.

And the winner for is Michael Kors! Sorry Coach but it looks like you lose this battle. Maybe next time for the final round!

Kate Spade vs Tory Burch- Twitter

Kate Spade vs Tory Burch- Twitter

By: Tanya Oberoi

Kate Spade:

Kate spades twitter account posts about 3-4 times a day.  The type of content they post is promotional, info graphics and discounts. The theme is usually playful artistic gifs, and pictures.  Kate spade does use the 50/50 rule on there twitter account. They definitely promote their account and take their time making the products great. 

The post that caught my eye was:

                                                                Figure 1: Kate Spade

 

I thought this was successful because they turned an average handbag post into something that was creative. They presented an average handbag and made it seem like its “ its so close to your body” you might as well be dating it.

This twitter post has:

• ·      250 likes
• ·      27 retweets

The key words for the twitter post that I picked was, “i felt a rush the first time i saw you. let's have an adventure. ‪#datingmypurse ‪http://bit.ly/2dvMBNa .”

Kate Spades:

• ·      17.1 K tweets
• ·      909 K Followers
• ·      898 Likes

Tory Burch:

Tory Burchs twitter account posts every 2-3 days. The type of content there twitter pages posts is promotional., images and infographics. It’s also directed for an older age group. This brand also uses the 50/50 rule, I feel as they promote there products but and also make there brand and products just as well.

The twitter post that caught my eye was:

Figure 2: Tory Burch

I thought this was a great way to promote there bags because they associated the bags with cancer. And because Tory Burch is directed for older generation this would catch someone’s eye.

The Twitter post has:

• ·      158 like
• ·      32 retweets

The Keywords for this twitter post was: Shop for a cure: ‪http://torybur.ch/bcrf 

Tory Burch’s:

• ·      5128 Tweets
• ·      392K Followers
• ·      469 likes