Kate Spade vs Tory Burch- Youtube

Kate Spade vs Tory Burch- Youtube

By: Tanya Oberoi

Kate Spade:

Kate spade posts videos on average 3 weeks to a month, its usually 1 video within that type frame. The type of content that Kate Spade posts is usually, commercials, how to’s and music videos. They have a series of miss adventure films where they present their products in a film and artistic way.

The Description of the YouTube page consists of: Kate spade New York is quick and curious and playful and strong.  From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. we call it living colorfully. follow us for a glimpse into our world.

https://www.katespade.com/

The video that caught my eye was:

                                                             Video 1: Kate Spade

This video has:

• ·      16 likes
• ·      0 number of comments
• ·      1441 views

I felt as though they were having fun with the clothes and showing that they are a fun brand.  They want to show you can be an adult and have fun too.

This video page has:

• 1000 # of videos
• 16,580,521 # of views
• 17,544  # of subscribers
• 6 # of links to other social sites

Tory Burch:

Tory Burch’s Youtube pages post on average every 2 weeks, its usually twice within that time frame.

The type of content that Tory Burch’s posts are commercials, news, and how to’s. They have Tory sports fall series, Tory Burch watch series and something that is different Tory Burch beauty series.

The description of the Youtube page consists of: The Official YouTube page for Tory Burch

The video that caught my eye was:

                                                               Video 2: Tory Burch

This video has:

• ·      8 likes
• ·      0 number of comments
• ·       239 views

I felt as though they wanted to show off their new sporty clothing line in a inspiration realistic video. They could of put more hash tags associated with the description and more graphics.

This video page has:

• 800 # of videos
• 7,069,905 # of views
• 6,082 # of subscribers
• 6 # of links to other social sites