Guess Vs. Prada on YouTube
By Gurpreet Gill
- On an average Guess post 3-4 videos monthly whereas Prada posts 6-7 videos in a month.
- Guess posts about their Guess campaigns, Behind the scenes of guess photo-shoots and they also have DIY, Fashion Show and Event videos whereas Prada posts more about their product like eye- wear, perfumes and other videos like Sneak peak into Prada's fashion shows.
- Guess had the highest number of views on the video that was Behind the Scenes: GUESS Kids Fall 2016 Campaign. Prada had highest number of view on the video of new perfume that had 3,169,898 views.
- The video Guess posted was successful because it gave a sneak peak behind the shoot of the video so the customers could actually feel as if they were their and watching them live. For Prada it was successful because this perfume was named after the famous American sailing team "RED MOON" or "LUNA ROSA" i.e also the name of the perfume.
- Table shows quantifiable data for each brand
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