Louis Vuitton VS
Gucci on Facebook
Ajay Sagu
Louis Vuitton
-
Founded
in 1854.
-
18.7
Million likes.
-
Headquarters
in Paris, France.
-
Company
value: 27.3 billion dollars.
The Facebook
page for Louis Vuitton has a variety of content on their page and posts daily,
if not, multiple times per day. The posts are based on fashion and accessories
as well as various locations and art pieces. The brand portrays a lifestyle it
wishes upon its clients and potential clients. Louis Vuitton posted a video for
the Louis Vuitton Spring-Summer
2017 Fashion Show by Nicolas Ghesquière is live from Place Vendôme in Paris
with Facebook Live. This post has two million views and over 2700 shares. This
is quite a successful post made by the company in order to promote an upcoming
line. The
Gucci
-
Founded in 1921.
-
15.5
Million likes.
-
Headquarters
in Florence, Italy.
-
Company
value: 12 Billion dollars.
The Facebook
page for Gucci has a lot less videos than expected as well as compared to other
business facebook profiles. The page does not have as much traction as Louis
Vuitton. A post from October 15, 2016: “Spotted,
Ho Ngo Cha in an embroidered tulle dress from Gucci Cruise 2017 at the preview
of Gucci 4 Rooms in Gucci’s Tokyo Ginza flagship, seen in the Gucci Herbarium
room by artist Chiharu Shiota” has 3000 shares. Gucci’s page posts daily but
has less activity than Louis Vuitton with the three million less followers.
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