Louis Vuitton
A marketing plan for Louis Vuitton would be to host a
fashion show with various models and celebrities wearing outfits and
accessories from the latest and upcoming fashion lines. A fashion show has been
done many times but the venue is what makes this one particularly intriguing.
The event will be held in the ballroom of a luxury hotel where serving staff
will serve a five star meal to enhance the experience of the show. Music from
top acts as well as cameos from prominent figures from the hometown of the
event. The entire show is more than just a showcase of a fashion line but more
of a tribute to the lifestyle that Louis Vuitton caters to; the top 1% of the
business world. Those individuals and their families will be in attendance for
this event and will generate a buzz throughout the wealthier communities. This
event will be promoted through standard social media channels such as Facebook,
Twitter, Instagram and Youtube. The end goal for this event will be to generate
more sales for those particular lines being displayed as well as audience
involvement with social media and generating more talk online about the
product. The product can only sell so much to an audience but with Twitter and
Instagram, audience members can showcase the line to their close friends and
family which generates more talk about the products.
Gucci
A plan for the Gucci brand would be to host a party on a
yacht off the coast of Italy and invite all of the top business people from all
over the world. People of prominence enjoy events held on boats and boasting
about it to their friends. When they talk about this particular boat party it
will be to let them know it was a Gucci event. The Gucci Boat Party would be a
spectacle of an event with live music, dancing, lights, as well as catered appetizers
and main course in the dining hall. The boat is a night of art and passion
combined with wine and wealth. This excites individuals watching or those who
hear about it and makes them believe that they too can achieve that level of
success if seen wearing designer brands such as Gucci. The main goal for this
event is to raise the profile on social media considering many other designer
brands have much higher numbers in views and followers. This event is about the
brand and the products itself as much as it is about the social media profile
which need a boost in numbers all across the boards.
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