PRADA - Content Marketing Idea

By: Gurpreet Gill

The brand idea that i choose is for PRADA as from all the previous blogs and analysis Prada has more amount of followers on all the social sires compared to guess.

Idea: 

• The Marketing idea that i have for Prada is called "Spin the wheel" this promotion will work for all the followers on Facebook, all they have to do is every day they will be allowed to spin the wheel once in a day for the next 5 days.
• The wheel will carry Top 5 selling products of Prada for 2016.
• If a follower spins the wheel 5 consecutive and are able to get one same items at least thrice so they will get the item for 75% off.
• This promotions will only be available only for those who have liked the Facebook page of Prada.
• This promotion will surely encourage people to like the Facebook page of Prada and people would also share and forward the page to their friends or relatives in an expectation of winning the contest.
• This contest will be played every year during Christmas 20-25 Dec and every year first 50 people will be announced on the Christmas night. 
• The goal is to get 100,000 followers by 2017 as promotion of this event will start 4-5 months before the contest starts.