Handbag Showdown: The Facebook Battle. Michael Kors Vs. Coach Round 1

By Reana Nibbs

This round will be on both company’s Facebook pages based off of three rules in a scoring of 1 to 5 (5 being the best):

1.       Content (uses the 50/50 rule better)

2.       Which has the more successful Facebook overall (likes, comments, shares)

3.       Creativity (interesting marketing approach, keeps the readers eye)

May the odds be ever in your favor Michael Kors and Coach. Let’s Begin!

Michael Kors

Has many Facebook posts promoting a new handbag, watch and clothing. They also have just as many posts about a charity they work alongside with called #WatchHungerStop. There seems to be a good balance between these posts. Content: 4

Figure 1: Michael Kors photos 

MK has over 16 million likes on Facebook, with the amount of likes on posts ranging from 600 to 24k. The posts getting the most attention are posts about new products being released. While the posts that receive the least amount are those promoting the #WatchHungerStop. Shares and comments are averaging out to be the same based off of the amount of likes given. Success: 5 but loses one point because the charity work can be promoted better, 4.

Photos or videos are used with every post, photos do all look the same, nothing really unique from post to post. Links to further information is also provided. Big name celebs are being used to help promote both their handbags and charity. They also provide all the links to their other social media within Facebook, including pinterest. Creativity: 3.

Overall: 11/15

Coach

Figure 2: Nice photos with good caption

Oh dear… coach is all about themselves. The only post that wasn’t about themselves, was still directly related to themselves. They promoted national handbag day. Everything else on their page promotes their handbags, unfortunately there was no following of the 50/50 rule here. Content: 1.

With over 6 million likes, their post likes range from 400 to 3.5k. Depending on the popularity of the bag being marketed, the likes change. They also don’t post often, scrolled down about 20 posts and could reach their father’s day promotion from July. Success: 2.

Each photo is different with a quirky or interesting caption for each. You can only see one celebrity being used to help promote. Creativity: 4 just because the photos make you want to buy the bag.

Overall: 7

Winner: Michael Kors.

Stay tuned for round 2: Twitter or bitter?