Louis Vuitton VS Gucci on Twitter

Louis Vuitton VS Gucci on Twitter

Louis Vuitton

-       Joined Twitter in June 2009.

-       Has 5.76 million followers.

The Twitter page for Louis Vuitton has a lot of tweets with over 3000. They manage to post multiple times a day between videos, photos as well as written tweets. Many photos are candid runway or red carpet shots from the latest event of a model or celebrity wearing the Louis Vuitton brand. Louis Vuitton has several verified accounts throughout the world that represent their brand in different countries such as USA, Australia and the UK. The hashtags included are those of whichever line or event is being posted about. They do consistently hashtag “#LouisVuitton” but there are not many other consistently used hashtags. A recent tweet by Louis Vuitton: “Jennifer Connelly wearing #LouisVuitton #LVSS17 by @TWNGhesquiere to the #AmericanPastoral Premiere in #LosAngeles” gained 263 likes and 67 retweets. This tweet has a few more likes and retweets than the rest of the posts because it features an actress who is at a movie premier wearing the brand. Celebritys wearing the brand is amazing promotion especially through twitter because sometimes it is as easy as finding the picture on someone elses account and retweeting it.

Gucci

-       Joined twitter in October 2008

-       3.75 million followers.

Although Gucci has less twitter followers, they have far more tweets with almost 5,000 as well as far more activity from people on twitter than Louis Vuitton does. A recent post: At the launch for #Gucci4Rooms Yuka Mannami in a printed silk crêpe de Chine pleated skirt, shirt and #GucciSylvie bag from #GucciCruise17. The post has 344 likes and 114 retweets. The page tweets daily but some days have up to ten tweets including video and pictures. Gucci’s brand is more artistic and showcases a variety of fashion styles as well as creative artistic work on their twitter. Gucci has a unique style and they portray that through their use of twitter and using the fans of their brand to help propel their marketing efforts.