By Gurpreet Gill
- Guess tweets 3-4 times a day whereas Prada tweets one or twice a day.
- Guess posts about their new fall and winter collection and also the new unisex clothing, they also pot the tweets about celebrities shopping from the guess store or outlet where as Prada's recent tweet are about their new collection of the eye-wear.
- Guess follows the 50/50 rule as they have information posted with every picture they they post and also the description of the product whereas Prada focuses more on visuals as compared to the text they don't have much text written with images.
- Guess deals with the variety of product and clothing lines so they have hashtags for all the items they carry in their store for example for their new clothing line they have #guesshishers and for their new Halloween collection it #RulesForHalloween and same is the situation with Prada like they have #PRADAJOURNAL for their new collection of eye-wears.
- Guess posts twice daily and the recent one was about the new collection of their jeans and Prada posts minimum one post a day and the recent one was about their new eye wear.
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| Figure 1: Guess Twitter |
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| Figure 2: Prada Twitter |
- Guess tweet are successful they have something new for everyday for example they have their new winter collection and also the jeans collection for the winter and they also have fancy headbands for the Halloween, these are they ways they they keep customers engaged and interested. For Prada people had great options for the eye-wear and people found this collection interesting.
- Given table illustrates quantifiable data for each brand
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| Table 1: Twitter and Moz information |
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