By Reana Nibbs
Round 3 let’s begin! The rules are little different for this
round. YouTube channels will be judged simply based off of the following:
1.
Content of videos (what type of videos are
posted).
2.
What other content is linked to in YouTube
videos (any collaborations with other youtubers or companies, what are the
keywords used, etc).
3.
How often they post a video and how successful
videos are.
Now that you have the rules, time to see who matches up.
Michael Kors
Videos range from runaway videos to ads on their products to
behind the scenes of models to the glamour games (a game that Michael Kors made
for their YouTube). They also have some videos on their charity watch hunger
stop, which are informative and intriguing to watch. Content: 4.
Links to the website for watch hunger stop campaign, MK
website and depending on the video, they have links to certain fashion blogs.
They may also link where the music is from in the description. They provide
more information to look further into each video when it is needed. Links: 3.5.
 |
| Michael Kors photo showing the type of videos and views |
Posts often at least
once or twice a week. Views can range anywhere between 1,000 to 4 million
depending on the popularity of the video.
They have a small number of followers compared to their other social
media with 44k on YouTube. Success: 4.5. It’s not perfect but because some
recent videos have gotten a million views they get a high score.
Overall: 12.
Coach
Their videos range from runway shows to advertisements on
their handbags. Not much else is available, not collaborations are done,
nothing to make their YouTube channel truly unique. Content: 2.
Only provide links to
their website, not much else is featured in the description box. Coach just provides
more detail on what is in the video in the description box. Links: 1.
 |
| Showing Coach only provides links for their website on YouTube |
Coach posts about once a month. Although their videos seem
to get a lot of attention with as little as 2,000 to 4 million views. They have
more followers on YouTube than Michael Kors does with 51k. Success: 5 in
comparison to Michael Kors.
Overall: 8.
And the winner for is Michael Kors! Sorry Coach but it looks
like you lose this battle. Maybe next time for the final round!
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