Kate Spade vs Tory Burch- Twitter

Kate Spade vs Tory Burch- Twitter

By: Tanya Oberoi

Kate Spade:

Kate spades twitter account posts about 3-4 times a day.  The type of content they post is promotional, info graphics and discounts. The theme is usually playful artistic gifs, and pictures.  Kate spade does use the 50/50 rule on there twitter account. They definitely promote their account and take their time making the products great. 

The post that caught my eye was:

                                                                Figure 1: Kate Spade

 

I thought this was successful because they turned an average handbag post into something that was creative. They presented an average handbag and made it seem like its “ its so close to your body” you might as well be dating it.

This twitter post has:

• ·      250 likes
• ·      27 retweets

The key words for the twitter post that I picked was, “i felt a rush the first time i saw you. let's have an adventure. ‪#datingmypurse ‪http://bit.ly/2dvMBNa .”

Kate Spades:

• ·      17.1 K tweets
• ·      909 K Followers
• ·      898 Likes

Tory Burch:

Tory Burchs twitter account posts every 2-3 days. The type of content there twitter pages posts is promotional., images and infographics. It’s also directed for an older age group. This brand also uses the 50/50 rule, I feel as they promote there products but and also make there brand and products just as well.

The twitter post that caught my eye was:

Figure 2: Tory Burch

I thought this was a great way to promote there bags because they associated the bags with cancer. And because Tory Burch is directed for older generation this would catch someone’s eye.

The Twitter post has:

• ·      158 like
• ·      32 retweets

The Keywords for this twitter post was: Shop for a cure: ‪http://torybur.ch/bcrf 

Tory Burch’s:

• ·      5128 Tweets
• ·      392K Followers
• ·      469 likes