By Reana Nibbs
Are you ready to rumble? It’s officially time for round two
of this Handbag showdown. The rules and guidelines are all the same (refer to
Round 1: The Facebook Battle for details). Let’s see who has the better twitter
or are they going to be bitter?
Michael Kors
MK has a very hands on approach with twitter. Twits often,
sometimes a few times a day. Also promotes that charity just as often as they
do about themselves. Twitter really shows how involved MK is with things other
than just handbags. They also love to promote helping out. Content: 4 it’s
interesting, up to date and just reader friendly.
3.3 million Followers with their retweets and likes being
quite low. MK makes up for that with keeping their twitter filled with new
content and retweets from other sources. This twitter feels more personal than
done by a company. Success: 2.5.
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| MK Twitter posting |
With funny photos and
sometimes even funnier captions, MK keeps the readers interest by providing a
little humor. They slip in the odd promotion here or there for their handbags.
But mostly it’s about keeping people updated on the company and their campaigns,
with some inspiration mixed in. Creativity: 4.
Overall: 10.5.
Coach
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| Coach Twitter with Actress |
Coach is a little bit
more with the 50/50 rule on twitter. They have a lot more content, retweet
quite a bit and promote their own stuff. They team up with other companies to
promote together and build these cool articles to keep the reader reading and
interested. Content: 4.
With 600k followers, coach has about the same number of
likes and retweets as Michael Kors per post. Comparing this to the amount of
followers MK has, Coach definitely has better success with followers. Success:
3.5.
Great photos with exciting captions and more people than
bags. Tons of links to articles with titles that capture the reader’s interest
making them want to read it. Creativity: 3.
Overall: 10.5.
Ladies and Gents it’s a tie! Both companies are strong in
their own way on twitter. Which means today, no one is bitter.
Get ready for the next showdown: Youtube or You Lose. Let’s
be the judges of that.
Great page to learn about Handbags. Very good layout and color selection.
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