Handbag Showdown: A Whole New Marketing Approach for Coach.

Becoming a Coach Sexual, where all your coach handbag desires are fulfilled.

By Reana Nibbs

Coach doesn’t have an overly strong social media presence. It’s important for companies to connect with their market and make them feel as one. As nice as the bags are, Coach could be missing out on a whole target market simply based off of their lack of twitter and Facebook presence.

Here’s an approach I feel would benefit them greatly:

•                    Creating a nation of coach handbaggers. Create a catchy and unique name, ie. Coach sexual. Tagline it: Are you with coach? Become a proud Coach sexual today! (Coach sexual would be someone proud to say they own coach, they love coach and coach is everything).

•                    Launch this across all social media, mostly on Facebook and Twitter. Having a trending hashtag for a day would bring traffic towards coach. Put them right in the front of people’s brain. Everyone will want to be part of the trend.

•                    This would be targeted towards those who can afford coach bags between the ages of 16 to 40 who use social media moderately to often (everyday).

•                    It could be launched any time of the year, but launching before Christmas would be best as coach would become a requested gift.

•                    Ultimately the goal of this would to produce more traffic to social media and bring up sales during the holidays.

•                    How this could attract the target audience to social media is that they all want to be part of something. This would provide a way for people to connect and share their stories about coach with each other.

Thank-you for taking this journey with me through the battles of these two brands. Until next time! Adios!

Disclaimer: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.